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Any salesperson will tell you that being single-threaded is one of the biggest risks you subject yourself to in any given deal.

Your champion leaves…

The people that matter don’t understand why your solution is important…

You’re reliant upon someone who knows a cursory amount about your product to sell it internally…

There is no shortage of reasons why being single threaded is a bad idea, and if you’re pinning all your hopes for success on a single person, well, you’re going to find yourself in trouble really quickly.

Don’t fall into the single-threaded trap. Always strive to be multi-threaded in every deal and see the difference it makes in your success.

Here’s exactly how we do it on our team.