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A deep look at how B2B companies can use data for personalization and segmentation of their email and nurture campaigns. Especially interesting is when these companies are able to combine first-party usage data with third-party tech or demo/firmographic data.

  • KF

    Kevin Fontenot

    about 2 years ago #

    "Timing is something you should test and adjust." <- truth bomb

  • CT

    Corey Trojanowski

    about 2 years ago #

    Encouragement and email marketing engagement go hand in hand.

    It might not seem like it at first blush, but that’s exactly what every email marketer strives to do.

    They encourage their recipient to open the email.

    They encourage them to read and digest the content of the email.

    They encourage a click to take further action.

    We should all become masters of email encouragement.

    But rather than encouraging our subscribers and customers to engage with us, we do something worse.

    We discourage.

    We’re discouraging them to act, or read, or even open the email to begin with.


    Because too often brands don’t put in the time, effort, and resources to truly understand what it is their subscribers and customers want or need out of an email from them.

    And you don’t need a big budget or a team of 10 email experts to test, optimize and grow your email marketing engagement.

    You just need to know what to focus on.

    We wrote something very similar (and much shorter in case you're short on time) regarding personalization and segmentation when it comes to using data to engage: https://www.delivra.com/increase-email-marketing-engagement/

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