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It started as an accident. “What’s your rate?” “Ummm . . .” After teaching a growth marketing workshop at General Assembly in 2015, a startup founder in my class asked me to build them a marketing plan. And she wanted to know my price. I said the first number that came to my head. “It’s a flat fee for a marketing plan at $750” – I said this number having never consulted for anyone before. I ended up spending 30 hours and three full weekends on it. That’s $25/hour for those of you scoring at home. Not ideal.

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