Main bullet points.
⦿ What Is Inbound Marketing? 🤔
⦿ Inbound Marketing vs Outbound Marketing
⦿ Why Your Business Should Invest in Inbound Marketing
⦿ How to Create Your Inbound Marketing Funnel 💁🏻♀️
⦿ Types of Inbound Marketing Strategies 📄
⦿ Conclusion 👏🏼
Ever since Brian Halligan, Hubspot’s CEO, introduced the inbound marketing concept in 2005, the practice has evolved from being a buzzword into a key differentiator for business growth. In fact, when compared with traditional methods, inbound marketing generates three times more leads per dollar.
Brian coined the term inbound marketing to explain the growth technique which involves the use of content to attract, engage, convert, and delight customers. That is in contrast with how outbound marketing typically forces a product on target customers either via sales pitches, or persistent ads etc.
Let’s call a spade what it is. No one enjoys being pestered with retargeted ads around the web, or TV commercials when enjoying your favorite soap opera. In 1984, a person saw an average of 2,000 ads daily. By 2014, that number increased to about 5,000. This is why companies are adopting inbound marketing.
Most of these traditional marketing methods are not as effective anymore. While some brands may still have initial success with these techniques, customers prefer to decide for themselves.
If possible, they want to be in control of how ads are shown to them, what they buy, when they buy, and who they buy it from. Buyers don’t want to be forced to make purchase decisions. They prefer to search online and look to reputable sources for the answers to their questions or the solutions to their problems.
This is where inbound marketing plays a huge role. Rather than chase down customers to make a purchase, inbound marketing works to attract customers, build trust, and even influence future purchase decisions.
It helps your brand to be found by prospects in early stages of their decision-making process. You’re able to provide exact answers to whatever a prospect is searching for at the point when it’s needed.
With an inbound marketing funnel, you’ll be able to nurture prospects, build trust, reputation, and a lasting relationship. This methodology works as a combination of various media types spread across multiple channels to build awareness and proffer solutions to the exact pain points of your prospective customers.