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When it comes to marketing, nothing is more powerful than referral marketing. When users learn about your product from their friends or people they believe, they’re encouraged to use your product. Nielsen reported that 8 out of 10 people admitted to taking some form of action upon the recommendation of their friends or family.

Featuring referral techniques by: LastPass, Evernote, Harry's, Leesa, ReferralCandy, Dropbox, SaaSquatch, Uber and Buffer.

Tips include: How to choose incentive, How to ask for referrals and how to close the loop with a CTA.

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