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Knowing which ad types to use on Facebook (and when) is not easy. Which placements are best? What ad formats will deliver the best performance for your product or service? There are a lot of options, and Facebook keeps making things even more complicated as they roll out new ad formats and placements (like the recently released Instagram stories and Collection ads).

Frankly, it can be tough to keep everything straight, and it’s easy to default into the same old ad type you’ve always been using without testing recent additions or trying old formats that you never got around to.

That’s why we put together this guide that simplifies everything and puts it all in one place - to help you keep it all straight.

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