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This is an article by Lincoln Murphy and he says: "I call this tactic co-outreach and it’s a combination of the now-common cold outreach emails we all know and love and co-marketing (but with much less overhead, setup, coordination, etc.).

Oh, and it’s super-simple and disgustingly effective. Your mileage may vary, but it’s probably worth the trip.

Okay, so here is the co-outreach tactic in 5 simple steps..."

  • LM

    Lincoln Murphy

    over 5 years ago #

    Awesome... thanks for posting this!

    I've mentioned this tactic here on GH before. It's something I've been using with some of the companies I work with for a while now.

    I originally shared this only with the folks on my mailing list, but decided to finally publish it.

    Happy to answer any questions or provide clarity where needed.