Leave a comment

This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands. In this essay you’re going to learn:

  • How to create content for user intent
  • The role of content directories for SEO
  • How to create scalable landing pages How to create a scalable backlink program
  • The role of responding to current trends for products
  • How to reach thousands of people through your blog

An opportunity that even Canva has overlooked

  • NR

    Nikola Roza

    about 2 months ago #

    Wonderful read, Ross!

  • SC

    Sebastian Cardozo

    about 2 months ago #

    Super interesting, thanks!

  • CV

    Chandresh Vaghanani

    about 2 months ago #

    Awesome. Loved it.

  • JS

    Jeff Solomon

    about 2 months ago #

    well done. helpful. one question that arises. With all the dedicated landing pages based on popular search phrases, does Canva (or anyone) just expect these will end up in results for these phrases after the site has significant authority vs. a blog post that is 1000+ words about this phrase? Since a landing page is less content and organized different than a blog post, does it still end up indexing well such that the traffic from those searches end up there vs. a blog post that requires the user to make a decision to "get" the product after reading a piece of content that loosely explains/promotes the product?

  • AL

    Apostolis Lianos

    about 1 month ago #

    Had almost 6 months to say it but... this is DOPE. Thanks for sharing! 🙏

  • AR

    Andraz Reich Pogladic

    about 1 month ago #

    This is just great. Very insightful! Thanks for sharing

  • DD

    Daniel Daines-Hutt

    about 1 month ago #

    I read 2 paragraphs, and then immediately shared it with my partner.

    Fantastic breakdown!

    It's incredible to see how far Canva have grown.

  • JS

    Jamie Smith

    26 days ago #

    The growth of Canva is great, especially when you see how much SEO has contributed to that success and growth!

  • NT

    Nathan Turner

    20 days ago #

    This is a great read, especially when you read it after your post earlier about Shopify's new Canva competitor tool

  • WW

    Walter Wertz

    4 days ago #

    Thank you for sharing.

SHARE
24
24