As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website; Wrap up event; Watch; Repeat above process. Much of this process is counter-intuitive. By limiting your marketing activities to a brief pre-event period, not only do you greatly limit your reach, but also have to build up traffic from scratch each time. There is, however, a way to fix this problem. And in this post, I’m going to show you exactly how you can turn irregular event traffic into a yearlong stream of visitors.
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