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Did you know that understanding who you’re talking to is what makes the difference between a successful marketing campaign that resonates with your customer and one that gets completely ignored?

Now you do.

Strategically delivering the right information to the right people, at the right step of their customer journey makes all the difference.

But to do this you’ll need to these three things:

  1. Understand your target market,
  2. Create buyer persona,
  3. Create a customer journey map.

It might sound intimidating, but trust me - as soon as you realize that:

- Kids have imaginary friends, and marketers have buyer personas,

- Customer journey map is actually a treasure map for your users,

Everything will be much easier.

But just to make sure you have everything under control - we wrote this extensive article and packed it with some free, ready to use templates.