The internet changed the level of human interaction involved in business. Now it's insanely easy to buy things without ever interacting with another person. On the one hand, this is a game-changer — businesses can scale up more easily than ever because so many of their operations are automated. On the other hand, it's a massive missed opportunity. We are all wired to make decisions based on our relationships with other people. Thankfully, advancements in technology haven't just streamlined the purchasing process—they've also made it extremely easy to put humans back into online processes.
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