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Mike Sonders reverse-engineered the website traffic of the 50 most successful public SaaS companies in the U.S. - with hard data - to answer the question: What are the best sources of traffic for SaaS companies?

And he didn't stop there. This post goes on to answer:

- How well can organic traffic convert to leads?

- What is the most scalable way to generate referral traffic?

- How important is an organic social media plan? And more.

CMOs, Growth Hackers, and all other Marketing Managers reading this, time to get your notebook out and take a 15-minute break to read this and chew this data down to the bone.

  • GR

    Gigi Rodgers

    6 months ago #

    It cracked my heart to hear about SM traffic not REALLY being worthy.

  • TE

    Tina Eaton

    6 months ago #

    “I often say that a ‘like’ has the same value as somebody waving at you. It’s a nice gesture, but it doesn’t mean they’re going to buy something or even come back again someday.” – Mark Schaefer

    ^^Somebody finally said it

  • ML

    Maryann Lipovetc

    6 months ago #

    It cracked my heart to hear about SM traffic not REALLY being worthy too

    • KF

      Katy Flatt

      6 months ago #

      But I think that can just help narrow focus. On a broad scale, these companies might not be optimizing their social media targeting, and it leaves an opportunity to be more thoughtful about your social: are you hitting the right channels? Are you getting in front of the right people? Are you just sharing cute pictures of dogs, cause people will like it?

  • RC

    Rydale Clothing

    6 months ago #

    It's something to certainly consider.

  • JN

    Josh Nicholson

    6 months ago #

    The best highly converting source is organic.

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