Marketers are always struggling to think of a better A/B test idea than their last. For us, nothing could be more exciting than coming up with a B version that makes a big impact on our conversion rate. But more often than not, our B versions don’t move the needle at all. This article shows where you need to go (and who you need to ask) to get ideas for a B version that will actually make a difference on the bottom line. It also explains the three types of tests you can run to generate better A/B test ideas.