We all geek out over Google Analytics but Shopify is taking off for eCommerce and is another analytics service worth understanding. Some of the key questions that an ecommerce brand might ask include: What sites are referring traffic to your store? Where in the world are your visitors? How did your Black Friday Cyber Monday marketing campaign perform last year? What products are people searching for most? In eCommerce, site owners have a lot of questions about their business, customers and overall marketing efforts. Fortunately, answers to many of these questions can be found in your Shopify reports and analytics. The key is understanding what to do with this data and in this post - The folks at Shopify break down exactly that!