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For those who run Apple Search Ads campaigns: we’ve just released The Apple Search Ads Performance Checklist which helps detect and manage:
- Vulnerabilities in the account structure
- Underperforming metrics
- Wrong ad group settings (audiences, match types, geo targeting)
- Apple Search Ads account abnormalities
- Creative Sets mistakes
- Tips on how to fix the bottlenecks are also included. Download the Checklist here:

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