With the average conversion rate of eCommerce stores being just 1.4%, it's surprising to think that it's only really in the last few years that UX has become a field considered to be one in it's own right. Consumers no longer want to simply shop online, they want an experience; something which we still see far too few retailers offering. Anyone can go ahead and launch a basic eCommerce store, however, there's a very good chance that it'll struggle to convert. Consumers almost expect the best yet there's too many 'web designers' out there who almost ignore UX entirely! That's not to say that in some niches a product will almost sell itself but in the majority of instances, if a retailer wants to succeed online they must do what is proven to work for the most part and then go the extra mile to create an experience. NuBlue recently launched a fantastic infographic which looks at 'The Anatomy of a Perfect e-Commerce Store' and, in all honesty, it does a great job of outlining the fundamentals which any store should adhere to. Can anyone tell you what works in terms of taking the customer experience to the next level? No, not really! In many way's it all about getting the basics right and building upon it based on data collected surrounding a retailers own audience! Consumers want to experience, not just shop online anymore!
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