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In this post I’ll guide you through setting up a professional analytics stack that is not only much simpler to setup than you think, but that costs nothing more than a day or two of dev resources.

  • AA

    Anuj Adhiya

    over 1 year ago #

    Great read.
    Also related: https://growthhackers.com/articles/9-marketing-stack-a-step-by-step-guide/ by @rsobers

    @justin_butlion1 Also curious as to what you define as "Day 1".
    Is this the first day your product is seen by someone other than you/your team or somewhere further down the road when you've hit a particular milestone?
    If its the former, I'm curious as to whether you agree/disagree with this post: https://growthhackers.com/articles/metrics-yes-but-choose-them-wisely-depending-on-what-development-stage-your-saas-is-in/

  • JA

    Justin Adler

    over 1 year ago #

    How does this compare to using GA?

    • JB

      Justin Butlion

      over 1 year ago #

      Hey Justin,

      GA is great but it isn't quite at the place yet to be able to answer specific questions on funnels, and user behavior. Another reason I recommend the Segment + Mixpanel stack is because it is very difficult to leverage the GA information outside of GA. Since Segment acts as a hub that sends your event data to hundreds of tools, it makes it easy to leverage this data for numerous, additional benefits to purely reporting.

      • AH

        Abdul Hafez

        over 1 year ago #

        Thanks JB, I shared this with my team and has helped me a lot this week as I'm setting tracking for a product I'm working on!

  • MA

    Mantas Andriuška

    over 1 year ago #

    @justin_butlion1 , great article.
    I agree with you saying that anyone related to marketing/development should have basics of tracking analytics as well.

    Just for diversity. Regarding 6 questions mentioned at the bottom, all of them could be answered using Google Analytics using basic tracking code.
    Only, the con is that GA is a trendsetting tool and you might miss few hits. But comparing a price and performance it should fit great as reporting MVP.

    P.S. Google Analytics is no more GA UI tied tool. There are great tools as GA API for spreadsheets - https://developers.google.com/analytics/solutions/google-analytics-spreadsheet-add-on
    Or Data Studios - datastudio.google.com

    P.S.S. I'm fan of GA.

    • JB

      Justin Butlion

      over 1 year ago #

      Thanks for the comment Mantas and I agreed with the points you made. The biggest issue I have with what you said is that GA is a silo of information which means that businesses with more robust BI resources will be limited. Until GA opens up their API to allow for dumping of all raw data it will always be a limited option for more advanced reporting and analysis.

      The direction of the market is to a more centralized and data science approach where data flows quickly and automatically into different systems which can then answer highly complex questions.

      Don't get me wrong, GA is amazing, especially with tools like Data Studio getting more and more attention.

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