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According to the product and pricing data analysts at 360pi, Amazon is responsible for 1 in every 3 sales made in the United States.

Selling items on Amazon represents a massive opportunity for e-commerce stores—but it also means you have thousands of competitors vying for customers’ attention.

In a world of two-day shipping where customers have literally millions of products at their fingertips, standing out can be a challenge.

Just like Google, Amazon uses massive amounts of data to predict what factors will encourage a shopper to click that "Add to Cart" button.

How do you, as an e-commerce store owner or manager, ensure your products show up at the top of the pack?

It all starts with A9, the nifty algorithm Amazon uses to rank products.

The problem?

Amazon doesn't actually tell marketers what, exactly, impacts ranking.

But in this article, we're gonna explain what we know.
From the A9 Amazon Ranking Algorithm to having good contextual information.

Let's get your product ranking.

  • GR

    Gigi Rodgers

    9 months ago #

    I didn't even KNOW there was an A9 Amazon Ranking.
    Learning something new every day.

  • TE

    Tina Eaton

    9 months ago #

    I've seen what I *think* is this new "Enhanced Brand Content" section a few times on Amazon and it doesn't seem like the big brands are taking advantage of it as much as they should. Will be interested in seeing if it catches on and they start getting some real copywriters up in there!