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Are your users struggling to find value in your product? Is your activation rate lower than you need it to be? Maybe your users are simply abandoning your product?

If any of those are true, then it sounds like you need to find your product’s Aha! moment.

In this mini-guide, I’m going to explain everything you need to know about the Aha! moment.

You’ve probably heard it mentioned before, you might even know what it is. What you might not realize is how crucial the Aha! moment to the success of your product.

It’s easy to overhype things nowadays, but if you can help your users reach that Aha! moment, then you could well end up with customers for life.

It really is that important.

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