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As an entrepreneur, you need to know how to create a highly recognizable tone of voice for email marketing.

You want to stand out from the crowd in your prospect’s inbox, and attract the right kind of attention by appealing to the right kind of emotions – after all, emotions provide the incentive to subscribe or find out more about you.

Whether you’re writing everything yourself, or employing an expert to do it for you, it’s important to be clear about what kind of voice you’re going to be using. You want copy that pushes all the right buttons.