Marketing is no longer restricted to the prime location billboards or prime time television adverts. It has long since evolved past the transactional efforts to maximize sales. Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty.

It has multiple channels — social media, SEO, online advertising, influencer, email, and multiple touchpoints. It takes longer to convert a customer, however, once converted, the customer remains loyal longer than they ever have in the past. This is the power of lifecycle marketing.