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Sales management is not for the faint-hearted.

Not only are managers responsible for recruiting, retaining and training high-quality teams, they’re ultimately responsible for showing the results of those efforts.

Hence, one of the most effective ways to boost sales performance and manage your sales teams is by setting SMART goals.

So, what should you measure, and how often?

In this report, we asked 22 experts to share the most valuable goal structures they set for their representatives. Here’s what we learned: