Digital transformation is not the path of least resistance. It takes real grit to make change happen when stakeholders are accustomed to more traditional marketing. But digital champions are entering the workforce at more conventional brands and driving change at all levels of business. Just look at Mark's, a Canadian retailer, that has radically transformed their business using data. In this interview with Johnny Russo, Mark's AVP of E-Commerce and Digital Marketing, you'll learn: - His own 5 pillars of a digital transformation, including People, Partners, Culture, Education, and Change Management. - Why your digital transformation strategy should focus on a strong foundation of data, while adapting your strategy to new insights and information. - The 4 core attributes of an agile marketing team including continuous learning, positivity, adaptability and data literacy — necessities of an iterative, test-and-learn digital strategy.