Leave a comment

There are many different types of common eCommerce mistakes you probably do. We examine 2 mistakes about Management and 3 about Conversion.

  • TC

    Tad Chef

    almost 2 years ago #

    Intriguing insights here. The 10 to 19 emails per month sent surprised me the most.

    Are you sure? That's like sending a message every other day.

    I guess this does not apply to all industries. Maybe it works for some but not others.

    • NL

      Nicolas Lekkas

      over 1 year ago #

      You are right, every industry is different but the mechanism remains the same.

      Of course, you are not going to send 10-19 campaigns to your audience blindly, but rather reevaluate the number of emails you send because there is a portion of your audience that will respond positively to a higher number of emails they get.

      Therefore, regardless of industry, one should consider experimenting with the quality of their audience through segmentation and send more emails to the division of customers who tend to buy more.