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We get asked who has the best user onboarding experience all the time. And the answer is, well, complicated.
Don't now if it's just me - but I completely missed the individual carousel style onboarding slideshows for each example the first time around.
Could be that the left/right arrows were too small and/or I thought the carousel was part of the image or maybe even not having some sort of CTA around the individual examples - but I know I noticed them only on the 2nd reading.
Thanks for the feedback. Definitely want readers to get that value. Will adjust design NOW!
Loved the Duolingo example!
Man they have such great app! Would LOVE it if they'd weave in a little social proof...such as a quote from a given user's friend...i know i (a casual language learner) would be much more compelled to get after it if i saw a buddy telling me they're now fluent enough in french to order their meal in a french restaurant.
Nice post. Would be curious to *hear* which is your favorite of the 5 and why? I have a soft spot for Quora, love the design of the modal (not really because of the checklist iteration, but that's fine, too). How much do you think the visual design weights in the success of these individual pieces?
Great question Susan! I think the visual design matters as much as the visual design matters to the application. Tumblr attracts a lot of designers and creatives, for instance, so it's visual design and microcopy have to be AMAZING, and it is!
My personal favorite is Canva. I just love the 23 second video that requires no headphones that introduces the product and its value. Then their interactive tutorial is not only fun and clever—which is a good thing to feel when you're a non-designer learning to design—but it also gets a user to a level of mastery very quickly. If you haven't been through that user onboarding flow I highly recommend it :)
great stuff, ty
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