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Measuring the right metrics—in the right way—is essential to proving the value and ROI of your SEO efforts.
Note that “in the right way” is emphasized: SEO metrics can be deceptive.

You can earn high rankings that drive lots of traffic, but that doesn’t guarantee the traffic you’re seeing is qualified. On the other hand, you can generate small traffic increases that lead to significant jumps in revenue.

That’s why it’s crucial to have a wide variety of metrics in your back pocket as an SEO. The ability to track multiple metrics gives you the evidence you need to prove the value of your efforts when standard metrics don’t paint a complete picture.

To uncover the most important SEO metrics, we asked 129 marketers to tell us more about the metrics they track—and how they track them.

  • MS

    Martijn Scheijbeler

    about 1 year ago #

    Wow!? To read anything about business-related goals, I had to scroll down to Goals/Conversions as number 40+?! And even there it barely talks about the revenue coming from Organic Search.

    • SV

      Steven van Vessum

      about 1 year ago #

      I know right, it seems the most important KPIs are at the bottom. They should invert the article, that would be a big improvement.

      On a side-note, I can't help but think that with tracking 49 KPIs it just becomes tracking PIs, if you're tracking that much it loses value all together.

  • BS

    Ben Sarovski

    about 1 year ago #

    KPIs should be: Positions, DA, Traffic, Backlinks quality and growth

  • VL

    vyrazu labs

    about 1 year ago #

    Thanks for sharing such a good post.