We may not know all of Google’s ranking factors, but we know the top three: links, content, and RankBrain.
Content is all about on-page SEO. RankBrain is focused on the user experience. Links: that’s 100% off-page SEO.
But off-page SEO is tricky because you have less control over it. You can update your content as often as you want, making it better and more comprehensive. You can fix every technical SEO issue that exists on your site.
Getting other sites, people, and publications to link to or mention your brand—on the other hand—is a different beast altogether.
But that doesn’t mean you can’t succeed with off-page SEO. Many marketers do off-page SEO exceptionally well.
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