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If you take a look in your email marketing dashboard and feel overwhelmed, you’re not alone. There are hundreds of metrics you can track.
…How do you know which is the most important?

The answer isn’t just by guessing. (Or simply picking metrics that look good on paper.)

We asked over 40 email experts to share the KPIs they track religiously. Here’s what they track–and think you should be monitoring, too.

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