We spent around 1000+ hours of research signing up for different SaaS companies and looking at their onboarding.
We found some cool insights so thought about sharing some with you all.
Why we made this report
In 2020, your onboarding is going to be one of the most important things you can invest in. It has a direct impact on product activation and adoption. It improves retention and decreases churn. Essentially, it can make or break your SaaS product.
For years, we've helped hundreds of SaaS companies to improve their onboarding, both with our product and our content. However, we noticed that a lot of SaaS companies still haven't mastered their onboarding. There's still a lot of room for improvement.
We wanted to take a deep dive into SaaS companies so we could understand exactly how they approach product onboarding. Do they personalize it to different user personas? Do they use contextual messaging? How quickly do they provide the Aha! moment?
You can find the answers to all those questions and more in our report.
Ultimately, by learning how SaaS companies get onboarding wrong, we can learn how they can make it better.
I'll be here if you have any questions regarding this report