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What B2B KPIs are most important to your company?

There are hundreds of metrics and KPIs to keep an eye on when running a business.

But for B2B marketers, tracking the right performance metrics is a great way to assess the impact of your marketing strategy on your overall business goals.

So to find out what KPIs B2B companies prioritize, we talked to 40+ marketers in our latest report. Here’s what we learned/

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