It’s notoriously difficult to track the success of a content marketing strategy.
Content marketing is viewed as a long-term strategy; it’s uncommon for a person to land on your blog post and purchase your product immediately.
Why? Because content builds trust over a period of time. You’ll need to educate leads with several pieces of content (at least five if you’re B2B) before they even think of buying your product or service.
Tracking these 19 metrics can help you determine whether you’re on the right track.
What makes a “good” metric?
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