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There are many factors that go into crafting a successful email. The audience segment, timing, topic, CTA — none of those should be overlooked. But as a writer at heart, my absolute favorite part of an email is, undeniably, the subject line. It’s the make-or-break factor that gets your email opened or deleted.

For months, our content marketing team kept track of every email that came our way, and flagged the ones that seemed extra-worthy. We came out with a list of a baker’s dozen top contenders. Read the full post to find out how Neil Patel, ClassPass, Appcues, the Hustle, and more ace their email subject lines.

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