Every digital marketing branch has its own set of metrics. 📐🔢📏 Email marketing uses Delivery Rate, Open Rate, and Bounce Rate. SEO uses Domain Rating, Organic Traffic, and Keyword Rankings. PPC uses Click-Through Rate, Cost Per Click, and Cost Per Conversion. Likewise, growth marketing invests in its own metrics. From Monthly Recurring Revenue to Customer Lifetime Value and Churn Rate, here are the 12 growth metrics you should start tracking today!