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Learn the metrics, funnel, and conversion rate during the 48 hours after the hunt went live.
Thnx @sujanpatel for the share.... so many people kept asking what type of metrics we saw after ashton posted us to product hunt. the tl;dr is:
1,000+ email signups
800+ account signups
450+ form submissions
I'm curious to hear the GH community's take on these stats? Is this good? We put a lot of effort into this hunt.
Certainly lots to learn from this post but for me the biggest lesson - and one that continues - to stand out is the role of the unfair advantage.
Despite what's said in the piece about what to do if you don't' have an Ashton Kutcher - the fact remains that having a very high profile person (in general or in a specific context like PH) do something to promote you will help you cut through the noise faster than anything else. This, of course, opens the doors to everything else that follows (which means you have to take advantage and execute well)
Of course, having a good product is a given - no influencer is going to associate with a crappy offering.
So the question for me is - even if you have a great product - if you don't have this sort of an unfair advantage, are your odds of (great) success significantly diminished (all else being equal)?
I hear ya @anujadhiya.
But I wouldn't call it 'unfair' because that implies some sort of unwarranted or unearned advantage. It's not like Ashton is doing us any favors -- he's an investor and gets paid for his equity. He wants to do what he can to be a value-add investor by helping out.
I would call it an 'advantage'... but certainly not unfair. Thats like saying, 'hey that CEO is really good at recruiting and she gets all the good candidates... that's an unfair advantage'.
(side note: if Ashton said no to the hunt, I had plan B, and plan C, and plan D.... my point is that as startupers we need to use what we can to hustle above the noise.)
Ashton has invested in over 100 startups. How come we were the first to approach him and ask for him to post on PH? How come we were able to line up marketing and promotional efforts around the post? None of these are unfair... it's hard work. Everything up to now has been earned by people working nonstop.
To answer your question about the success or failure of a startup... that's a really good question. I would argue that having AK as an investor doesn't help as much as one might think. Sure, we received 500+ upvotes on PH but in the big scheme of things, who cares -- that doesn't determine success. What we care about -- and what I wrote in the post -- is our main KPI (investments sold). I am not sure if having AK onboard will change that.
We'll see I guess?
ˇThanks for that super response.
To clarify, the "unfair" characterization of advantage is one I took from the Lean Canvas (see #9 in this post: http://leanstack.com/businessmodelcanvas/ which also link to a great post from Jason Cohen on the topic).
So the connotation is actually a positive one.
And to your point - all such advantages have to be worked on to make them happen when you're not a somebody (or related to one).
So I applaud you for thinking of it and making it happen.
I should also clarify that everything I said with respect to this sort of advantage applies to getting off the ground/being noticed. There's clearly a lot that goes into determining success after that but that leg up has sure got to help build your other advantages.
@anujadhiya ahhhh I get it. reading post now... thanks for the share! It's a good one.
Really nice post, and a great idea to leverage Ashton as a hunter.
The metrics look good, but I think the qualitative data from the comments (as mentioned) is really what makes this a huge success.
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