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The relationship shared by words can be confusing at times, despite the fact that we have a number of ways to try and decipher this bond.

One such method is known as TF-IDF, and it can allow you to determine the strength of the connection (relevance) between specific words within a chosen subject.

What I aim to do here is teach you more about what TD-IDF is and the way in which it is calculated, as well as why it’s worth paying attention to in the first place when it comes to SEO articles optimization and digital marketing.