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Customers are at the core of every organization's success. Yet many brands opt for content marketing tactics that push messages they think will resonate with untapped consumer bases. While crafting impactful messages can certainly be an effective strategy, in many situations, highlighting the success stories of existing customers can be far more powerful.…

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    Ravi Chahar

    about 1 year ago #

    Hey James,

    The brands like Salesforce are leveraging their marketing strategies with their custom success stories. And I like how WiseStamp is showing their users about the email marketing growth. It really does have something to look for.

    Thanks for sharing with us.

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    Brenda Pace

    about 1 year ago #

    Hi James!

    A great read! I love seeing testimonials on a website. Word-of-mouth is one of the most powerful marketing tools I like to use. The article shares some great examples of those who took the bull by the horns and are kicking it! Thank you for sharing these with us! Gave me a few ideas!


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    Harshil Barot

    about 1 year ago #

    Thank you for sharing your knowledge. :)

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    Lisa Sicard

    about 1 year ago #

    Hi James, people really do love stories and testimonials. It's the new rage with online marketing and purchasing. Online stores are doing eveything they can to get those recommendations and testimonials. I liked the examples you shared with us too especially SalesForce. Using statistics can help really move the needle too. Thanks for the share!

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    Swadhin Agrawal

    about 1 year ago #

    Hi James,
    Great share.

    Customer success stories tell the potential prospects that they have already benefited from the product and hence they subtly motivate the prospects to buy the product or service and get benefited from it.

    Brands like Salesforce or Kajabi are doing a great job and I would say why only big brands, testimonials can be used by small businesses and even bloggers and publishers to turn more visitors into prospects and prospects into buyers.

    Thank you.

  • EM

    Eren Mckay

    about 1 year ago #

    I had a client of mine who saw her sales rise 300% when she implemented video testimonials on the landing page. It takes a lot of work but it's definitely worth the investment.
    Case studies also are a great asset to have for your company and it's a piece of content that many people will want to socialize because it has data that can be useful for other businesses. Great share, James.

  • RB

    Ryan Biddulph

    about 1 year ago #

    Hi James,

    It can help greatly to scan a few positive customer experiences before buying. And these apps are fab tools for bundling those very positive experiences to present a brand-boosting, business-growing aspect to your campaign. People love social proof. Folks dig buying in after seeing other customers who bought in. Following the happy customer, and if you can freely and easily show off your happy customers, all the better for your brand.


  • RC

    Reginald Chan

    about 1 year ago #

    Good stuffs. Customer service (CS) is crazy and important stuff for businesses!

    Worth reading and sharing!

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