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Tesla is building a growth team from scratch with hires from Facebook and Uber. One of the first examples of a physical product company building a growth team?
Interested to see how this shakes out. Thanks for sharing, Morgan.
Typically tech growth teams are working with bits, not atoms. The engineering team can usually scale the product and user base as fast as the growth team can acquire users.
Auto production is wildly different. Shipping, warehousing, suppliers, human production labor, government regulations. No offense to anyone, but you don't "just ship it" in a car factory. Even if you're Tesla.
A software company can 10X its users overnight and (generally) serve the demand immediately. A car company? No way. Really wonder what their goals will be. How they'll measure success and take big swings. Not an easy job. Good luck, Tesla.
Totally agree w/the bits vs. atoms thing.
I'm wondering if they will be focused on the bits part, e.g. conversion of lead flow, software updates for the car, driver activity that creates word of mouth or drives NPS, or retention, etc.
I was thinking something similar - wouldn't the primary need be one that's more in line with Lean Six Sigma to optimize manufacturing processes rather than growth?
Could be the case. Good point.
But at that point, are they even a 'growth' team? Lean6 doesn't make them special.
Tesla is a wild ride at the moment, interestingly they say some senior hires have left just as they've started recruiting highly talented growth guys (e.g. Praveen Arichandran).
I'm all for Tesla.
Tesla is pretty unique as a manufactory company. As a brand, it almost has enough awareness, so maybe the task of the growth team is to convert the awareness into actual buyers, and create some smart solution to solve the lag between demand and supply?
Very interesting to see where this goes and if this trend will continue. Recently asked on Quora if Apple had a growth team seeing as they reside within both the manufacturing and software space. I would assume this Tesla team would oversee some technical developments and testing as well as intelligent, data-based expansion, particularly of their charging centers using data to identify locations in need.
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