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My takeaways after ten deep dives that went into the GrowthHackers.com case studies.
Bonus lesson #11 speaks volumes to why some organizations are so successful with growth:
"The best companies are growth organizations at their core. It’s in their DNA. From the top to the bottom everyone makes growth the imperative. There is no lone growth hacker—everyone at the best growth companies knows they have a role to play in driving growth. Whether it’s legal creating contracts that are easy to execute more quickly, or engineering optimizing the code base for search optimization, everyone makes growth a priority.
In the best growth organizations, sales and marketing aren’t firewalled from product, and engineering doesn’t consider marketing efforts spam. All of these teams work together to unlock growth and tap into these massive opportunities."
Thanks! This is awesome, and double thanks for the bonus lesson!
Few case studies into the book, great read!
Thanks Rob! Really appreciate the feedback.
Excellent summary. I read the book over the weekend - nice read, short, but detailed enough to see the thought that went into each growth method.
Great article Morgan, and congratulations on the book! I just downloaded it on Amazon.
Thanks Conrad, glad you liked it.
Hi Morgan - would love to download the book but because I'm based in the UK, I can't seem to. Any chance of getting it through another channel? Thanks ever so much.
Hi Marie, I actually encountered the same issue and found the book could be downloaded from Amazon UK simply by changing the .com to .co.uk.
Here's a link you can use to download it [http://www.amazon.co.uk/Startup-Growth-Engines-Successful-Extraordinary-ebook/dp/B00LA95B68/]
Awesome breakdown Morgan! It's amazing how often I draw on my learning from these case studies.
Thanks and I totally agree—writing these has been an incredible education. I draw on them constantly.
Good to have discovered Growthhackers.
"In the best growth organizations, sales and marketing aren’t firewalled from product, and engineering doesn’t consider marketing efforts spam. All of these teams work together to unlock growth and tap into these massive opportunities.” I would also add that those startups who do quite frankly, not believe in marketing, are those who fail. My many venture capital founders agree with this statement. Yet, they still see startups with a room crowded with developers and engineers and zero marketing. Then when cash dries up and panic sets in, these startups hire in or outsouce a marketing pro to 'save them'. It is, by then...just too late.
But Gr8 doc! Nice work & agree on all points.
Thanks, Morgan. I love this: " real growth teams across engineering, product, and yes, marketing, to design the growth programs that really move the needle. " I couldn't agree more.
Also, our CEO recently spent 6 months in an accelerator program for enterprise SaaS solutions, supported by the likes of Salesforce.com, Box.com and Silicon Valley Bank. Your blog post reminds me of some of his lessons learned as well:
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