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SEO is a tricky concept to grasp at the best of times… But technical SEO is on a whole different level entirely! Despite that, it really pays to spend time frequently brushing up on your knowledge. The SEO space moves incredibly fast; new intricacies are constantly introduced and just one small mistake in your website code can potentially render your well-deserved organic visibility useless. A seemingly “tiny” technical mistake could effectively ‘remove’ your website from Google results…no matter how much collective energy and investment you have dedicated to content marketing and link building. A frightening situation, for sure — especially if your business relies on organic traffic to thrive. That’s why SEO is always a collaborative effort…anybody who has access to your website needs to be familiar with these potential blunders to avoid the consequences. Here Sam Hurley reveals three technical SEO errors that need your immediate investigation. Whether you’re a marketing director, CEO, entrepreneur, or other professional — you (and your entire team) should know these disastrous technical SEO mistakes that can cost you and your business dearly. Is your website built for optimal Google visibility in 2017?

  • RC

    Ravi Chahar

    7 months ago #

    Hey Erik,

    These SEO mistakes can put a negative impact on your website's growth. I have liked the way, Sam explained the concept of using the .htaccess file for the different platforms.

    Most of the people are using Apache server which can easily be configured. A missing character can show an error.
    That's why I always check it whenever I see an error on my website and regenerate this file when requires.
    ~Ravi

    • SH

      Sam Hurley

      7 months ago #

      Ravi!

      Always the best course of action, my friend...

      I've seen things go wrong with the .htaccess on live sites — Not pretty!!

      Speak later,
      Sam :-)

    • EE

      Erik Emanuelli

      7 months ago #

      Hi Ravi,
      I remember I needed to modify the .htaccess file on my server, and I asked a HostGator technician to do it for me (I wanted to avoid any kind of issue).
      It took me forever to learn cPanel, and now it's still taking a lot for me to understand the WHM control panel (I've a dedicated server).

      I love this kind of posts, because are super technical, but, at the same time, accessible to less SEO experts.

      Glad you enjoyed the share, Ravi.
      Kudos to Sam for writing it.

  • JH

    Joy Healey

    7 months ago #

    Sam has written a very meaty article on technical SEO, there Erik.

    I must admit that those SEO errors were all new to me. But just as I was wondering how I could possibly check my site for these errors, there were resources to help out the non-techies. And, entertaining gifs to keep us reading!

    Thanks for pointing out some of the things that can go wrong with site visibility and making is accessible. I will need to re-read it (probably more than once!) but Sam has gone to great lengths to help us avoid these SEO problems.

    Thanks

    • EE

      Erik Emanuelli

      7 months ago #

      Same here, Joy.
      The concepts were sometimes hard to understand, but Sam explained them really well. In a way, even the less SEO experts could get.

    • SH

      Sam Hurley

      7 months ago #

      AWESOME feedback, Joy! :-D It really makes my day having made a difference somehow :-)

      Such a technical topic to simplify, I hope I did just that!

      The GIFs definitely helped. LOL! :-D

      (The bird is my fave.)

      Thanks again!
      Sam

  • BP

    Brenda Pace

    7 months ago #

    Hey Erik! Great read by Sam! I have a love/hate relationship with SEO. So many hoops to jump through and too many rules to follow. Not a fan. ;) I'm glad Sam brought up these errors though because I think I'm in violation and better check out my search console stat! Speaking of the .htaccess file. Yeah, I'm familiar with that one and the effects it can have on a site when you mess around in there and don't know what you're doing. Oh yes, I've done it a few times. Thankfully, my web host techs come to my rescue every time.

    I'm bookmarking this post of Sam's for later reference. Thank you for sharing it!
    B

    • EE

      Erik Emanuelli

      7 months ago #

      Hi Brenda,
      good to hear your positive feedback.
      I know what you mean.
      I've had terrible experiences with SEO strategies gone bad for some of my projects, while, sometimes, I was able to build profitable niche properties, based solely on organic traffic.
      I wish I could understand SEO completely, someday! Lol.

    • EE

      Erik Emanuelli

      7 months ago #

      Hi Brenda,
      good to hear your positive feedback.
      I know what you mean.
      I've had terrible experiences with SEO strategies gone bad for some of my projects, while, sometimes, I was able to build profitable niche properties, based solely on organic traffic.
      I wish I could understand SEO completely, someday! Lol.

    • SH

      Sam Hurley

      7 months ago #

      Brenda! :-O You broke the .htaccess law! Hahaha. Glad you had a safety net in the end! :-D I've seen disastrous errors and lack of support and/or backups. Not good!

      I do know what you mean about SEO ... Google hold ALL the cards and that seems slightly unfair, but we give them such power by relying on their platform.

      Any questions, you know where I am! :-D
      Sam

  • LS

    Lisa Sicard

    7 months ago #

    I love this one on the icky technical stuff we have to do with our blogs and websites Erik. Sam does a great job of making it less technical for us with great examples. I will be checking these out on my site for sure.
    I really liked the tracking of new backlinks and what to do with them. I would love to gain some link equity. I love the sound of "Link equity." :)
    I'll know who to ask if I find some issues - thank you both!

    • EE

      Erik Emanuelli

      7 months ago #

      After reading this post, I'm gaining new desire to improve the SEO of my websites.
      You're right, Sam did a fantastic job with explaining hard concepts in an accessible form. Kudos!

    • SH

      Sam Hurley

      7 months ago #

      Hehehe! You prefer that to 'link juice' then, Lisa?

      Let me know how you get on! Links are your ranking powerhouse :-D

      Thanks for your valued feedback — And thanks again Erik!!
      Sam

  • EM

    Eren Mckay

    7 months ago #

    @erikemanuelli I love these technical types of articles. When people first create websites, if they don't have a background in IT or web development, they have NO idea how many backend things need to be in place for their site to function properly.
    I've found that this is also true about many clients who don't have an IT background. It takes hours of explaining things and having articles like this one that @sam___hurley wrote will save me time explaining: I'll simply give them the link to the article and say please read this so you that you can have an idea about what I'm talking about. =)

    • EE

      Erik Emanuelli

      7 months ago #

      Agreed, Eren.
      I remember when I started blogging, it took me a long time to learn how to self-host a blog, with all the technical aspects of SEO (and still learning).
      If I could go back in time, I'd surely hire a professional to do it for me and teach me.

    • SH

      Sam Hurley

      7 months ago #

      SO TRUE!!! Always love your feedback, Eren :-D

      If you've never done it before, there's just no way anybody can comprehend the level of detail involved with a new website...At least, one that is technically solid PLUS built to rank and perform exceptionally.

      Super glad to hear you will be using this one as a reference for clients! Happy to make your life a little easier :-D

      This piece was so worth the blood, sweat and tears! Haha xD

      Speak later,
      Sam :-)

  • RC

    Reginald Chan

    7 months ago #

    I find this post extremely useful. We always talk about backlinks and stuffs. The biggest problem is always something we don't see it -- like in this post.

    Thank you!

  • LR

    Lorraine Reguly

    7 months ago #

    I use the Broken Link Checker plugin to fix the broken links on my sites. :)
    It's the easiest way I have found to do this!

    And I pay a guy to make the other improvements. I'm not techie!

    • EE

      Erik Emanuelli

      7 months ago #

      That's a wise strategy, Lorraine!

    • SH

      Sam Hurley

      7 months ago #

      That's a great plugin for checking your own links, Lorraine!

      PLUS: Search Console shows you broken links from external sources (backlinks) in an instant, which can happen if you change your site without redirecting pages, or if people link to incorrect URLs.

      This checking / redirecting process allows you to regain 'juice' from those links and have better chances of ranking higher. Check it out! :-D

      Thanks for reading and sharing your feedback here!
      Sam :-)

  • RB

    Ryan Biddulph

    7 months ago #

    Really good stuff Erik and Sam. I am confused by tech stuff but simply try to learn a little bit more....and then hand it off to my developer Phill ;) Really though, getting into the nitty gritty can give you a little boost in confidence for ranking on Google, because when you have the tech aspects of SEO down you have a leg up on my site owners who have no idea this world exists and definitely doesn't know how to navigate it.

    Ryan

    • EE

      Erik Emanuelli

      7 months ago #

      I had a rought time when I started blogging in 2010, learning the technical aspect of it. I'm a good point now, but still learning. Luckily my cousin is web designer and he's a geek.

    • SH

      Sam Hurley

      7 months ago #

      Haha! Usually the best way, my friend! :-D

      I think of it like an accountant ... I would always hand my account management over to an expert, rather than try to figure out everything on my own. BUT: At the same time, I like to have solid knowledge of tax and all the intricacies.

      As you say, it already sets you apart from a lot of the competition...

      Glad you enjoyed this one!!
      Sam :-)

  • JM

    James McAllister

    7 months ago #

    I recently switched over to https so I know firsthand how frustrating and messy that duplicate content / multiple versions of your website issue can be.

    I was able to do 301 redirects pretty easily by modifying the .htaccess file on my server but there were still issues with all the new links WordPress created defaulting to http, images not loading correctly, my caching plugin having a host of problems etc. It was a real hassle for sure.

    If anyone else is thinking about making the switch, the plugin 'Really Simple SSL' allowed me to fix all of that (as well as switching all the internal links in old articles over) in a matter of seconds.

    • EE

      Erik Emanuelli

      7 months ago #

      Wow, that sounds like a technical aspect of blogging that can become really complicated!
      Glad to hear you were able to fix it, James.

    • SH

      Sam Hurley

      7 months ago #

      James! I also have experience with 'the switch' and it's NOT nice! It can cause many headaches!! The issue regarding images etc can be a real pain. So many moving parts to sync up...

      You're not alone, my friend ;-D

      Thanks for the heads up on the SSL plugin! Great stuff for everyone :-)

  • PV

    Philip Verghese

    7 months ago #

    Hey Erik,
    This is really a timely share to me :-)
    I used to make these errors in the beginning of my blogging journey.
    Though I tried to keep up the things, sometimes we do repeat the same.
    Sam's this post is really a wonderful reminder to all of us as bloggers.
    Thanks Sam for this breathtaking post. :-)
    Keep writing.
    Keep sharing.
    Have a wonderful and profitable day.
    Best
    ~ Phil

    • SH

      Sam Hurley

      7 months ago #

      Thanks Philip!! I sure will ... I appreciate your continued encouragement and support!!!

      Really pleased to hear you found it useful and enjoyable enough to comment here...

      #KeepRocking, man!
      Sam

    • EE

      Erik Emanuelli

      7 months ago #

      Thanks for the positive feedback, Phil. :)

  • SH

    Sam Hurley

    7 months ago #

    Thanks for sharing this one, Erik!!

    I'm sure the SEO junkies of the world are going to LOVE it :-D

    #MuchAppreciated
    Sam

    • EE

      Erik Emanuelli

      7 months ago #

      My pleasure, Sam.
      I'm sure they will.

      You did a fantastic job with this post. Super technical, with practical tips.
      And I loved those gifs! They made those hard concepts, easier to digest.

      • SH

        Sam Hurley

        7 months ago #

        Hahahaha! Without them, I think I'd have started banging my head on the wall ... So I can only imagine the effect it would have provoked in new readers! xD

        Thanks for your kind words, Erik!

        Speak soon,
        Sam :-)

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