Online accounting is a growing market, with multiple players battling for their cut. This week’s Pricing Page Teardown features a head-to-head between an incumbent, Intuit’s QuickBooks Online, and an upstart, New Zealand-based Xero. ProfitWell’s Patrick Campbell and Peter Zotto look at data collected from 16,434 QBO and Xero customers and reveal that both companies may be overstepping the boundaries of willingness to pay in some areas, while leaving money on the table in others. And, design matters more than you may think.
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