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Patreon, the subscription content service provider geared towards artists and creators, is leading the charge in the subscription economy. A big part of their value add is fostering relationships with the artists and their patrons. In this Pricing Page Teardown, ProfitWell’s Patrick Campbell and Peter Zotto utilize data collected from 8,438 Patreon users to reveal how Patreon could optimize it’s pricing and help its users at the same time.

  • PC

    Patrick Campbell

    2 months ago #

    Hey everyone - pumped to chat about Patreon - will be here if you have any questions.

    • PH

      Patrick Hodgdon

      2 months ago #

      I wonder if the lower WTP for music we saw from Millennials on the Spotify teardown would carry over here to their support (or lack thereof) of Patreon creators? Or maybe it's just me... :)

      • PC

        Patrick Campbell

        2 months ago #

        We didn't collect that this time, but agree it would be another interesting data set to compare. In your case I'd guess it's more just # of kids related. :)

  • PZ

    Peter Zotto

    2 months ago #

    One of the more interesting things about this was the importance of relationship building on people’s willingness to pay and what they value. It seems that if you want to be a successful artist on Patreon, making sure you’re offering stuff to your patrons that they can’t get anywhere else is the way to go. Really plays into the ego factor.

  • TA

    Tucker Allard

    2 months ago #

    Agree with Peter, there needs be something unique and human about a creator to drive up that WTP. What I'm curious about is the value matrix, how much does it rely on the creator or can best practices and subscriptions trends drive up-selling opportunities?

    • PC

      Patrick Campbell

      2 months ago #

      The data shown is across all creators, but there are certainly outliers that have a better pulse of their followers and WTP for specific perks.

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