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Today's Reforge case study looks at the 6 key growth dynamics behind gig marketplaces, and through the lens of the TaskRabbit acquisition by IKEA: 1. Fixed pricing improves conversion by increasing purchase frequency & volume 2. Faster transactions win in the world of on-demand labor 3. Vertical-specific platforms enable scale-based efficiencies & improved user experience. 4. Margins are pressured from both sides, so a VC buffer helps. 5. Reputation systems (reviews, star ratings) are key to marketplaces, but work best on tasks where success is clear cut. 6. Gig economy verticals follow a power law

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