According to HubSpot, content containing relevant images earn up to 94% more page views than content that doesn’t include images. Just including images in your content can dramatically increase the likelihood that consumers will read your content.
But to take your visuals to the next level, you need to be more creative. You are already familiar and probably using GIFs, videos and infographics, but here is another option you probably didn't think of - Cinemagraphs.
Read this post by Paul Jacobson to learn more about what Cinemagraphs are and how to use them to Supercharge In-Image Ads.