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After 3.2 billion popups and 2 years of data, we found the definitive numbers behind what’s good, what’s bad, and what’s simply average for email signup rates. Where do you think you’ll be on the list?

  • DG

    Dave Gerhardt

    4 months ago #

    Interesting. I had a feeling it would be this low. Our pop-up was converting ~2% -- but 55% of people were dismissing it. So I ended up just turning it off -- OK with losing out on that 2% in order for a better experience for now.

    @sbestor I'm not sure sure if I saw this in your article (maybe I missed it) but what was the secret sauce for the people who were in the 4% opt-in rate range? what did they do differently?

  • AS

    Abrar Shahriar

    4 months ago #

    45,956 email collected by welcome Mat only in 7 days is just insane. Okay, as a tech guy you can convince me but, what about the others website owners who don't believe on those statistics and want results??

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