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Dealing with big, established brands in the SERPs? I know, it sucks.

But if you are not strong enough, you need to be smart. And in SEO, using Schema.org is one way to be smarter.

You need to stand out more, for instance using those fancy ⭐s and product snippets. You can get them too, and - contrary to popular believe - it's not so hard. We broke it down into layman's terms. Even your mum will be able to understand Schema.org now.

There are many Schema.org types, such as for example:

  • NewsArticle
  • Local Business
  • Organization
  • Person
  • Recipe (for the apple pie bakers among you).

We put together an introductory article to Schema.org explaining:

✅ What is Schema.org?

✅ Why should you care about Schema.org?

✅ What are the most popular Schema types?

✅ How do you implement Schema.org?

✅ How to test your Schema.org implementation

✅ What search engines support Schema.org

✅ Whether structured data leads to higher rankings (this will surprise you)

✅ The best practices from renowned SEO experts.

  • IG

    Igor Gorbenko

    over 1 year ago #

    Your articles are currently the only source of SEO-related things that I follow.
    Keep it up :D

  • JC

    Jacky Chou

    over 1 year ago #

    Great post!

  • PM

    Pete McAllister

    over 1 year ago #

    I need to clue myself up on JSON-LD, I'm still stuck using microdata for now!

    • SV

      Steven van Vessum

      over 1 year ago #

      I can definitely recommend learning more about it, and to be honest it's pretty accessible. The code is clean, it's well documented and with some good examples you'll come a long way.

      If you have any questions, let me know - happy to help!

  • DI

    David Iwanow

    over 1 year ago #

    Great content from your team as usual!

  • AD

    Alex D

    over 1 year ago #

    Commenting before reading, please don't hit me.

    Every time I read an article about Schema, I get all pumped up about all its glorious benefits and want to implement straight away. Then, I remember my website was built in HubSpot and accessing to the code on unique blog posts/pages isn't always as straightforward as presented in the guides (same for WordPress, actually).

    I see you've put a note to a WP plugin in your article, so I'll check that out. Do you have any tips/recommendations to implementing schema into a hubspot website?


  • JM

    Jesus Martinez

    over 1 year ago #


  • NR

    Nikola Roza

    over 1 year ago #

    Hi Steven.
    I read the guide. A bit too technical for me, but I still learned new things, which is great.

    I have two quick questions for you:
    You mention that Schema for articles is divided into news-article and blog post types. And I understood that Google only supports the news-article type.

    Is that correct? Is it useless to add markup to normal blog posts?

    Second, you wrote that you can't force Google to show your snippet. Do you know of whetehr there are ways of incrising the chance of that happening, other than having perfect markup (because they won't show broken code)

    Does website's authority matter at all?

    Thanks for your reply.

    • SV

      Steven van Vessum

      over 1 year ago #

      Hi Nikola, thanks for your response. Glad you learned a few new things!

      As for your questions:

      1) Google doesn't have specific markup for blog posts, but it's still useful to mark them up as it helps them to understand the nature of the content. So I'd still go for it, mark up what you can mark up :)

      2) As for increasing your changes: authority, trust and crawl frequency helps in getting the enhanced snippets (sooner).

  • AM

    Arturo Medina

    over 1 year ago #

    Very useful, thanks. I’m having a hard time getting snippets even though I’m in the first page of Google Results and following best practices. I don’t see snippets from the other websites neither. What is the best snippet, if there is one, for non-definition, non-how-to post with a verb, for example: Check google ranking?

    • SV

      Steven van Vessum

      over 1 year ago #

      Thanks Arturo, much appreciated!

      I'd turn that into a how-to post, and then add the ability for people to vote for it so you can include AggregateReview Schema to obtain review snippets.

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