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Storytelling in an Omnichannel Marketing Environment December 28, 2015 By Yaagneshwaran Ganesh 0 Comments Storytelling in an Omnichannel Marketing Environment Omnichannel marketing has become a buzzword in the world of marketing, and especially on social media. It is not a new phenomenon at all. In simple terms, it means integration of multiple channels so as to converse more efficiently with the target audience, giving them a continual experience. A recent study by The CMO Club revealed that more than 50% of CMOs are not using an omnichannel marketing strategy while 29% plan to do so over the next year. Based on these numbers, people apparently haven’t effectively utilized omnichannel marketing strategy. The reasons for this could include lack of resources, a siloed budget, and technology.

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