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Let's get straight to the point.

Conversion rate optimization sounds perfect.

You have a conversion rate problem, so you optimize it to the fullest.

Makes sense.

But would you optimize a chair for comfort before you've cut the wood for it?

Would you optimize a trip for fun before you've decided the place you're visiting?

Without the foundation of a building, the carvings and gildings make no sense.

So why are you optimizing your website's conversion rate before your website has all the essential bases covered?


Learn why A/B testing and CRO could actually be wasting your time AND resources—and what is the alternate way to truly boost your MRR in my new article.