Face it: using email as a standalone channel is old school. To truly engage customers wherever they are — web, mobile, mobile web — you need a mobile marketing strategy that marries email with other communication channels and isn’t siloed from the masses on mobile. We produced a comprehensive Mobile Marketing Trends report that lays out email’s role in 2018. More specifically, we describe how to take advantage of email when you integrate email with other channels like mobile and web push. Let's dive in.
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