For me personally, having a clear buyer persona to target has been critical for 3 reasons:
1) TIME SAVED
Without a clear target, I was aiming at everybody and was doing so much stuff at the same time. It felt like I was playing basketball and shooting threes all the time, instead of building up some serious plays.
2) LASER BEAM MARKETING
The language I'm using in my content and across different channels quickly become more empathetic, more crisp and it started resonating better with our audience.
3) IMPACT ON RESULTS
Ultimately, it's kinda like homework. But, if done right, it pays dividends. At lemlist, this approach helped us keep a fast growth rate and go from 0 to 8000+ customers in less than a year!
Now, we created this guide, a step-by-step process to creating and using buyer personas. Plus, you can download ours and use it for your needs. No opt-in required. Hope it brings value to your world.
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