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It sometimes feels like ASO is all work and no play. There’s never a moment to sit back and chill on a job well done because well, there’s always more to optimize. There is no plateau, only growth or decay. We broke down the factors that cause conversion rate decay and why it’s imperative to keep up with the top apps. We also had a look at exactly what the top apps are getting up to with regards to creative updates and what exactly they seem to be testing. And we’re sharing it all with you.

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